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Trakby

Product analytics without the warehouse project that usually comes first.

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Trakby interface

The problem

Most teams don't skip analytics because they don't want it — they skip it because the standard path (an event schema, a warehouse, a BI tool bolted on top) is a multi-week project before you see one real number. By the time it's running, the question you needed answered got decided some other way.

The approach

Trakby's whole brief was time-to-first-answer. Capture, storage and the funnel and retention views are one product, not three you wire together yourself — so the gap between "we should track this" and "here's the answer" is hours, not sprints.

  • One SDK, no schema meeting required to start
  • Funnels and retention built in, not a separate paid tier
  • Every chart links back to the raw events behind it

What shipped

Install on Tuesday, read on Wednesday

A single snippet captures events immediately; dashboards populate as data arrives, not after a backfill job.

Funnels that show the drop-off, not just the number

Click through a conversion percentage and land on the actual sessions that didn't convert.

Retention without a data team

Cohort retention is a default view, not something you build by exporting to a spreadsheet.

What's next

Trakby is built and in final testing now. We're taking a small number of early users before the public launch — say so when you write in.

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